A review of data mining methods in RFM-based customer segmentation
نویسندگان
چکیده
منابع مشابه
a review of different data mining techniques in customer segmentation
customers are the most valuable asset of an organization. due to high contest in the business field, it is necessary to regard the customer relationship management (crm) of the enterprise. data mining and machine learning methods been utilized by businesses in recent years in order to improve crm. crm is the strategy for building, managing, and strengthening loyal and long lasting customer rela...
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ژورنال
عنوان ژورنال: Journal of Physics: Conference Series
سال: 2021
ISSN: 1742-6588,1742-6596
DOI: 10.1088/1742-6596/1869/1/012085